Dec 04, 2024  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog
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MK 610 - Marketing Management

This course is designed to provide the student with a framework for the formulation, implementation, and evaluation of marketing strategy for both for-profit and non-profit organizations. Key marketing variables are examined - target market, market segmentation, marketing mix, positioning, marketing plan, as well as a thorough analysis of marketing processes in the fast-changing global world. 3 hrs


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