2022-2023 Graduate Catalog 
    
    May 02, 2024  
HELP
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MK 610 - Marketing Management

This course is designed to provide the student with a framework for the formulation, implementation, and evaluation of marketing strategy for both for-profit and non-profit organizations. Key marketing variables are examined - target market, market segmentation, marketing mix, positioning, marketing plan, as well as a thorough analysis of marketing processes in the fast-changing global world. Prerequisites: Admissionto a graduate program in Louisiana Christian University, and MG 334, or BA 500 . 3 hrs


Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  Background
  Academic Facilities
  Statements of Compliance
  General Admission Requirements
  Academic Calendar 2022-2023
  Academic Policies
  Grading System
  General Graduation Requirements
  Student Support Services
  Financial Information
  Graduate Faculty
  Ray & Dorothy Young School of Business
  School of Education Graduate Studies
  School of Human Behavior
  Graduate Course Descriptions
  My Portfolio